MAR3023 EXAM 2 UCF ACTUAL 2025/2026 WITH VERIFIED ANSWERS

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MAR3023 EXAM 2 UCF ACTUAL 2025/2026 QUESTIONS AND 100% CORRECT ANSWERS Consumer Decision Process - Answer -represents the steps that consumers go through before, during, and after making purchases Need Recognition - Answer -The first step in the consumer decision process; can be classified as functional, physiological, or both. Functional - Answer -Pertain to the Performance consumers associate with a product/service Psychological needs - Answer -pertain to the personal gratification consumers associate with a product or service Information Search - Answer -Second step of the buying process, Internal and External searches Length of Search - Answer -Degree of Perceived risk associated with the purchasing products/services Internal Search - Answer -his/her own memory and knowledge about the product or service External Search - Answer -Buyer seeks information outside his/her personal knowledge base to help make the buying decision Need assistance on Online classes, Exams & Assignments? Reach out for instant help!! Full Course Assistance, Plagiarism-free Essay Writing, Research Paper, Dissertation, Discussion Posts, etc…. Confidential & Secure services. Tutors are available for all subjects! Email now at: tutorjean01@gmail.com Factors Affecting Consumers Search - Answer -Percieved Benefits vs Cost of Search Internal Locus of Control - Answer -some control over the outcomes of their actions External Locus of Control - Answer -Fate or other external factors control all outcomes Risk associated with the purchase decisions - Answer -Performance, financial, social, physiological, psychological Performance risk - Answer -perceived danger in a poorly performing product or service Financial Risk - Answer -Includes the initial coast of the purchase, as well as the costs of using the item or service Social Risk - Answer -others might not regard the purchase as positive Physiological/Safety - Answer -What might happen if a product does not perform as expected Psychological - Answer -the way people will feel if the product does not convey the right image Evaluation of Alternatives - Answer -Occurs while the consumer is engaged in the process of information search (once consumer has recognized problems and explored all options) Attribute Sets - Answer -Consumer's mind organizes and categorizes alternatives to aid his or her decision process Need assistance on Online classes, Exams & Assignments? Reach out for instant help!! Full Course Assistance, Plagiarism-free Essay Writing, Research Paper, Dissertation, Discussion Posts, etc…. Confidential & Secure services. Tutors are available for all subjects! Email now at: tutorjean01@gmail.com