MAR 3023 FINAL ACTUAL 2025/2026 QUESTIONS AND 100% CORRECT ANSWERS

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MAR 3023 FINAL ACTUAL 2025/2026 QUESTIONS AND 100% CORRECT ANSWERS 1. Historically, the "channel captain" has been the manufacturer. In recent years, the power has been shifting to - Answer -Retailers 2. Which of the following is TRUE regarding channels of distribution? - Answer -Transaction efficiency is an advantage gained through the use of intermediaries. 3. When a channel member bypasses another member and sells or buys product directly, this is termed - Answer -disintermediation 4. Cross-docking and inventory management are examples of what concept? - Answer -Logistics 5. Logistics is most closely related to which element of the marketing mix? - Answer -Place 6. In a logistics setting, replenishment time refers to lead time for an item, which means the lag from ordering an item until it is - Answer -received and ready for use or sale. 7. Jon Jabber is a full-function merchant wholesaler who sells hula hoops all over the country. Jon purchases the hula hoops from the manufacturer and stores them in his warehouse until he receives an order from a retailer, at which time Jon packs and loads a truck with the product and ships it to its destination. Jon's firm is what type of wholesaler? - Answer -Distributor Need assistance on Online classes, Exams & Assignments? Reach out for instant help!! Full Course Assistance, Plagiarism-free Essay Writing, Research Paper, Dissertation, Discussion Posts, etc…. Confidential & Secure services. Tutors are available for all subjects! Email now at: tutorjean01@gmail.com 8. In terms of distribution, when marketing channel members are engaged in financing, grading, marketing information and research, they are performing the _____ function. - Answer -Logistical 9. Larry's parents decide to buy him a car as a graduation present, so Larry places an order through Jeep.com for a customized Jeep Wrangler. The information that he specifies is transferred electronically to DaimlerChrysler, the manufacturer of Jeeps. The order is then sent electronically from DaimlerChrysler to its suppliers so they can send the necessary parts exactly when needed to assemble Larry's Jeep Wrangler. Larry's Jeep is manufactured and sent to the local dealer for Larry to pick up. The entire process, from order to delivery, took only ten days. This process is an example of _____ made possible by _____. - Answer -"just-in-time" inventory management; electronic data interchange 10. Customers currently link to Cisco's website to configure, price, and order its networking equipment. Cisco then sends orders back out across the Internet to producers and assemblers including Celestica, Flextronics, Jabil, and Solectron. Products are built and tested to Cisco standards, sometimes with procedures run remotely by Cisco. Most are then drop-shipped to buyers, untouched by human hands on Cisco's payroll. The individuals who monitor these transactions and make sure each is performed in a cost-effective and timely fashion are engaged in - Answer -supply chain management 12. Eddie Bauer wants to expand its market share, which is currently 30%. Its current "share of voice" is also 30%. If the company wants to have a market share of 40% by the end of the year, what "share of voice" does it need to have during the year? - Answer -So, 30% plus 15% equal 45% total share of voice needed in order to achieve the objective. 13. Jamie is conducting a S.W.O.T. analysis for Pepsi. She takes a look at the soda market and sees that there is a little company called "Great Taste" that has figured out a way to make a diet soda that tastes normal, has zero calories, and helps you control your appetite. Great Taste is concluding negotiations to sell its secret recipe to Coca-Cola. Jamie considers this a(n) - Answer -Threat 14. Assume Gator Specialty Products conducted a product portfolio analysis and found that its t-shirt line was a cash cow. Which of the following would be a reasonable strategy for Gator Specialty? - Answer -Invest profits derived from the t-shirt line into other Gator Need assistance on Online classes, Exams & Assignments? Reach out for instant help!! Full Course Assistance, Plagiarism-free Essay Writing, Research Paper, Dissertation, Discussion Posts, etc…. Confidential & Secure services. Tutors are available for all subjects! Email now at: tutorjean01@gmail.com