2025/2026 UCF MAR 3023 EXAM 3 REVIEW (CH. 9 -12 STUDY GUIDE) ACTUAL Q&A 100% PASS

Content Preview

2025/2026 UCF MAR 3023 EXAM 3 REVIEW (CH. 9 -12 STUDY GUIDE) ACTUAL Q&A 100% PASS Calculating segment profitability - Answer -Segment size x segment adoption percentage x purchase behavior (x amount of times purchased per year) x profit margin % - Fixed costs Calculating market share ratios - Answer -company's sales / total market share x 100 Changing product mix breadth - Answer -Decrease: to address changing market conditions or meet internal strategic priorities (ex: to focus on a different product line) Increase: to capture new or evolving markets and increase sales (ex: adding a new line of jam products to compliment its bread line) Top 5 global brands in order - Answer -1. Apple 2. Google 3. Microsoft 4. Coke 5. Amazon Changing product assortment depth - Answer -Increase: changing consumer preference or to preempt competitors while boosting sales Decrease: realign firms resources. eliminate unprofitable and low margin items Need assistance on Online classes, Exams & Assignments? Reach out for instant help!! Full Course Assistance, Plagiarism-free Essay Writing, Research Paper, Dissertation, Discussion Posts, etc…. Confidential & Secure services. Tutors are available for all subjects! Email now at: tutorjean01@gmail.com Advantages to using the same brand name for new products - Answer --Brand is already established; spend less on consumer awareness and brand association -Perception can carry over -synergy between existing products can increase sales What firms should consider in order to prevent negative consequences of brand extensions - Answer -- evaluate the fit between the product class of the core brand and the extension -evaluate perception of core brand attributes and apply to extension -refrain from overally extending the brand into too many products and categories -should consider if brand extension distances from core What are the 5 steps of STP Analysis? - Answer -1. Establish Strategy or Objectives 2. Use Segmentation Methods 3. Evaluate Segment Attractiveness 4. Select Target Market 5. Identify and Develop Positioning Strategy Idea generation - Answer -development of viable new product ideas. Sources of new product ideas - Answer -1. internal R&D 2. R&D consortia 3. licensing 4. brainstorming 5. outsourcing 6. competitors' products 7. customer input Product development - Answer -development of prototypes and/or the product Prototype Need assistance on Online classes, Exams & Assignments? Reach out for instant help!! Full Course Assistance, Plagiarism-free Essay Writing, Research Paper, Dissertation, Discussion Posts, etc…. Confidential & Secure services. Tutors are available for all subjects! Email now at: tutorjean01@gmail.com