SPMT 423 FINAL EXAM ACTUAL 2025/2026 CORRECTLY ANSWERED

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SPMT 423 FINAL EXAM ACTUAL 2025/2026 QUESTIONS AND 100% CORRECT ANSWERS Sports are not perishable commodities in the events that do not have to be presold - Answer -False A uniqueness of the sport product is that the core product is beyond the sport marketers' control, whereas in traditional marketing, the marketer has more control. - Answer -True A traditional product is, in most cases, sold consistently throughout the year (e.g. toothpaste), whereas a sport product has high-volume and low-volume. - Answer -True It is important to understand the escalator concept in sport marketing because fan surveys indicate clear intentions for fans to move up the escalator. - Answer -True An example of demographic information is information about a person's age. - Answer -True Positioning is not what you do to the product but what you do to the mind if prospective. - Answer -True An irregular narrow study requires a significant investment of time and money, and corporations with sport interests have occasionally funded such research. - Answer -False Need assistance on Online classes, Exams & Assignments? Reach out for instant help!! Full Course Assistance, Plagiarism-free Essay Writing, Research Paper, Dissertation, Discussion Posts, etc…. Confidential & Secure services. Tutors are available for all subjects! Email now at: tutorjean01@gmail.com A regular broad study uses a national probability sample that measures participation and purchasing habits of sport consumers and assists in trend analysis. - Answer -True On an annual basis, the Dallas Cowboys develop a demographic profile of the customers who attended their games during a year. This type of study would be classified as a regular broad study. - Answer -False Sampling is a market research method in which a large percentage of spectators are surveyed to represent a smaller population. - Answer -False Because of the value of the game attractiveness of an A&M vs. LSU football game to the community, more fans are likely to attend that game than an A&M vs. Sam Houston state game. - Answer -True The last step in the decision-making process for sport involvement is need recognition on the part of the consumer. - Answer -False Actually going and playing soccer would be an example of cognitive involvement in the sport. - Answer -False Sales records, complaints, census reports, and web site registrations are all examples of external data sources. - Answer -False A sport marketer would use data on method of payment, location where product was purchased, and lead time on present, past, and future customers. - Answer -True E-mail offers the least cost-effective way to test and reach customers. - Answer -False One of the benefits of segmenting a market is that a sport organization can specialize its marketing efforts to reach given segments. Need assistance on Online classes, Exams & Assignments? Reach out for instant help!! Full Course Assistance, Plagiarism-free Essay Writing, Research Paper, Dissertation, Discussion Posts, etc…. Confidential & Secure services. Tutors are available for all subjects! Email now at: tutorjean01@gmail.com