SPMT 270 EXAM 4 (WALTEMYER) ACTUAL 2025/2026 CORRECTLY ANSWERED

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SPMT 270 EXAM 4 (WALTEMYER) ACTUAL 2025/2026 QUESTIONS AND 100% CORRECT ANSWERS Two Avenues of Sport Marketing - Answer -1. The marketing of sport products to the sport consumer ~ "Marketing of sport" 2. The marketing of mainstream and non-sport products through sport ~ "Marketing through sport" What is Sponsorship - Answer -- " The acquisition of rights to affiliate with an organization or product (e.g. event) for the purpose of deriving benefits related to that affiliation" An exchange of mutual benefits between two organizations ~ Sport sponsorships provide a business with AFFILIATION, EXPOSURE, OPPOURTOUNITY to achieve its marketing objectives 1800s - Answer -First athletic events in the U.S. were sponsored ( primarily by the transportation and tobacco industries) 1984 - Answer -Summer Olympic Games in Los Angeles Factors of Sponsorship Growth - Answer -- Communication - Credibility - Clutter - Coverage ( Media, Technology) Positioning (Fit) - Answer -How well do two organizations fit together - Brand Image and Target Market Need assistance on Online classes, Exams & Assignments? Reach out for instant help!! Full Course Assistance, Plagiarism-free Essay Writing, Research Paper, Dissertation, Discussion Posts, etc…. Confidential & Secure services. Tutors are available for all subjects! Email now at: tutorjean01@gmail.com - Association can add/ subtract credibility to org./ product Establish an emotional connection with the target market - Answer -Sport-Brand loyalty Platform for Growth - Answer -New markets Sport Sponsorship Platforms - Answer -Individual (Athlete/ Coach) Team League Facility/ Venue Event Media (Broadcast) Sponsorship - Individual - Answer -a platform for companies to develop a sponsorship based on the support of an individual athlete instead of a team or league. ~ examples: James harden (Adidas), Michale Jordan (Air Jordan), Alex Morgan (coca-cola) Sponsorship - Team - Answer -a more appropriate platform for local and regional companies or companies with smaller marketing buds ~ examples: Dallas Cowboys (Lincoln), Texas A&M (Adidas) Texans (Papa Johns) Sponsorship - League - Answer -Sponsorship promotions through a league ~ examples: NFL (Nike), NHL (Honda), PGA (FedEx cup) Sponsorship - Facility/ Venue - Answer -one of the fastest-growing sponsorship platforms, most notably in the form of naming rights agreements. ~ examples: AT&T stadium (cowboys), Blue Bell Park (A&M baseball) HE-B Center (cedar park) Need assistance on Online classes, Exams & Assignments? Reach out for instant help!! Full Course Assistance, Plagiarism-free Essay Writing, Research Paper, Dissertation, Discussion Posts, etc…. Confidential & Secure services. Tutors are available for all subjects! Email now at: tutorjean01@gmail.com